Currently, a lot of development is going on in the field of social media. Social media is undergoing tremendous changes and a lot of innovation. You can expect a lot of changes in the future of social media. Below are some of the exciting trends which you can expect in the future.
1) The emergence of private groups and accounts.
One of the big thing which has emerged is the creation of private groups and accounts. Facebook has launched new features in Facebook Groups, like participating as a Business Page, posting live videos within the group, making social learning units and updating with Stories. Many brands create private alternative accounts to increase interest.
2) Interactive commerce
The growing popularity of chatbot is another big thing which has come up in social media. Messaging chatbots are built and Facebook Messenger was installable on websites and Sprout created a Bot Builder, which makes it easy for firms to implement chatbots.
3) Transparency in transactions.
The next big thing in the field of social media is transparency in transactions. Facebook battled data sharing concerns and privacy and Twitter struck down troll accounts. General Data Protection Regulation has become mandatory and which is resulting in 100 percent transparency.
4) The emergence of new social media networks
Many users are quitting Facebook, due to lack of amenities and features. So, the time is right for a new social media network, to take the lead and build transparent data practice usage and customers.
5) Employees are the most trusted asset and have a lot of influence.
Influencer marketing has become an impressive industry. Even accounts are faking their relationships and they can become actual influencers. Consequently, employee advocacy is rising as the next level of influence. Employees are encouraged to talk about your brand and increase brand awareness. There are plenty of products like Bambu, which allow firms to distribute shareable content internally.
6) Analytic dashboards have become extremely important
Virtually, all social media managers are using analytic dashboard, which displays on a single screen the status of key performance indicators, business analytics metrics and data points for department, team, process or organization.
7) Firms are becoming audience focussed.
The next big thing in the field of social media is that firms are becoming audience focussed. This means that instead of traditional business practices like increasing traffic, firms are focussed on 1:1 interactions. This will involve live video interaction.
8) Only authentic stories are shared with customers.
The next big thing in the field of social media marketing is that authentic stories are shared with customers. Raw and intimate stories are shared. Relevant stories to people and not brand are told.
9) Content is made for your mobile fans.
Another big thing in social media marketing is the ability to make a social experience which is fluid, interactive for mobile fans on every aspect of digital marketing including social media to end the engagement.
It can be safely said that there are a hell lot of exciting developments destined in the future in the field of social media. The trust between brands and consumers is built through transparency reports, private groups and employees acting as influencing agents.