Changing Phenomenon of Online Streaming Channels
Recently was going through TechCrunch blogs and realized that it was quite an Online streaming video of FIFA fever last month. The World Cup led to a record-breaking number of app downloads and consumers spend record-breaking downloads of apps during the season of FIFA. Over 28.4 billion apps were downloaded and these massive downloads are mostly attributed to India.
Online streaming video
content is quickly becoming the most popular and easily accessible way to consume entertainment. The way we used to access entertainment has changed completely. Today we don’t have to rush towards the big screens as there are many alternative options of screening mediums present that are way cheaper like Netflix, Amazon Prime, Hulu, and HBO
these are a few internationally spread platforms, and there are a few Indian platforms like Hotstar and Voot
Online video streaming
is at its peak then how the concept of live streaming will stay back? The live video
concept is gaining rapid popularity amongst the younger generation; there are a few examples right now trending including, Livestream, YouTube, Instagram, etc.
Entertainment is by far the most common live stream focus. Gaming, sports, music, TV shows, news, and events are found often, but there are also channels for technology and education. It's like all the information is only one finger touch away from you, there was a huge shift seen towards the entertainment app development
The Growth of Live Streaming and Entertainment Social Media Platforms:
Right now, the live-streaming industry is booming. Estimates project that the live-streaming industry will reach over $70 billion by 2021. Live videos on Facebook receive three times more views than non-live videos, and millions of users actively engage with each of the major live-streaming platforms every month. As such, live streaming represents a huge opportunity for marketers.
Will First Discuss live-streaming applications:
Best Live Streaming App:
Live streaming is now omnipresent, it’s kind of everywhere, and with its rise on a number
of social platforms comes the inevitable difficulty of deciding which one to use.
Though most platforms have similarities and generally an accepted feature standard, each one is a little bit different and offers users different capabilities and experiences where broadcasting, discovering, and sharing videos are concerned.
Everybody kind of knows but here I am mentioning some of the platforms that I found interesting:
YouTube is probably the easiest and most well-known platform to use for integrating live-stream content. It offers solutions to quickly set up a live stream through your channel as long as it is verified and in good standing. You can disable the live chat feature, but most live streams benefit from an engaging live chat. YouTube is the perfect place to start up a live stream project at little to no cost.
Another option worth considering is Livestream.com, which is great for broadcasting any kind of live event. For the most part, I have seen high-quality productions on this site.
This site is a bit different in that it offers solutions for a variety of high-quality live streaming options, even production services, and a video advertising platform focused on lead generation. There is a variety of content with categories like sports, gaming, news, music, and general entertainment. Ustream has a wider range of content, for example, you will find streams for technology, education, religion, and even wildlife here, among others.
Best Entertainment social media platforms:
Apart from living streaming, right now the buzz is all about Musical.ly
. Well yes, it’s the most popular application amongst teenaged. It is a video social network app where you get to create short lip-syncing and dancing videos to popular tunes.
Originally, the founders of musical.ly
had set out to make an educational social networking app, where users could teach and learn via short-form videos. When the app failed to get traction, the founders pivoted and launched musical.ly. The app called “Like”
resembles Musical.ly but its AR features – and ‘BOOM’ effects set the app on a different level.
"Like" is attempting to establish its own community for sharing videos and distributing them to other social networks, following in the footsteps of Musical.ly. It’s currently the 47th top free iPhone app
in the US App Store.
Over the year medium of entertainment have changed in terms to make the reach of entertainment in very affordable manner. Live video, AR features, and whatnot? Each time it just simply makes me think that what will be the future of entertainment medium?